All Beer Tastes the Same

While I was away in Winnipeg for work I found myself flipping through a little culinary guide to the city and happened upon this ad:



Which looks a lot like this book cover I designed a few years ago:



So much so that I don’t think you can deny where their ‘inspiration’ came from. On the one hand it’s flattering (I happened to be with a fellow book designer when I came upon the ad, and we joked that you know you’ve finally ‘made it’ when you find copies of your work out there) and initially I was going to write a light-hearted post about how awesome this was. But on the other hand, it’s not really cool—if you’re going to do this, you have to change it up a bit more! At then end of the day, it’s just an ephemeral ad, and I still think it’s cool that I came across it. I mean, what were the odds of that?!!