CLIENT Greystone Books Ltd.
Branding and visual identity for publishing house Greystone Books. Re-emerging from under the rubble of a collapsed parent company, Greystone was in need of a revitalized identity program. Keeping the key symbolic raven in place, the rest of the identity was updated, drawing inspiration from Greystone’s ‘taking flight’ motto for the company’s rebirth. Design of new stationary package, catalogue design, website, signage and marketing and promotions direction.